We built the tool we wished existed.
After decades working with some of Ireland's biggest brands, we kept seeing the same problem. Great small businesses with real ambition but no access to the strategic guidance that could help them grow. So we built MarkGo.
Small businesses need big marketing moves without the massive price tag or the agency lag.
AI speed
Strategy built in hours, not weeks. No waiting rooms, no lengthy briefing processes, no agency timelines to navigate.
Human expertise
Every plan is reviewed and refined by experienced marketing professionals who know the Irish and UK markets.
SME focused
Built specifically for businesses like yours. Not watered-down enterprise software. Not generic AI output.
MarkGo was born from a frustration. SMEs are the backbone of our economies yet they get the least attention and the least marketing support. Marketing should be about amplifying a business's ambition - not access to expensive agencies.
Founded by marketing and media agency people, MarkGo takes what you know about your business and shapes it into a clear plan. Structure. Priorities. Actions. Everything you need, just faster.
We're doing for strategy what Shopify did for ecommerce, what HubSpot did for CRM and what Canva did for design.
MarkGo - Let’s Go Marketing!
What sets us apart
Advanced algorithms analyse your business data while experienced strategists provide context and nuance that only human insight can deliver.
AI & Human Expertise
Designed specifically for the unique challenges and opportunities facing small to medium enterprises in our markets.
Built for Irish/ UK SMEs
Data-driven recommendations backed by proven frameworks. Every insight is actionable, measurable, and aligned with your business goals.
No Guesswork. Just Strategy.
Meet the Team
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![Peter McPartlin, Chair and Strategy Partner at MarkGo]()
Peter McPartlin
Chair & Strategy Partner
Peter is a marketing and media strategist with over 40 years of experience working with some of Ireland's best-known brands including Guinness, Barry's Tea and Bank of Ireland. He was CEO of Today FM, leading it to become National Station of the Year, and later Chief Executive of MediaCom Ireland. In 2020 he co-founded The Indie List, Ireland's largest freelance marketplace for the marketing and creative sectors.
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![Sharon Mooney, Managing Partner at MarkGo]()
Sharon Mooney
Managing Partner
Sharon has led multiple business breakthroughs across food, beverage, tourism, alcohol and financial services categories. In her role as Managing Director at global consultancy, Teneo, she established a digital and creative content hub that serviced Teneo’s international network of offices and clients. In 2022, Sharon co-founded Hyphen - a hybrid agency-consultancy that fuses creative velocity with strategic vision.
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![James Dunne]()
James Dunne
Strategy Partner
James has led strategic planning in some of Ireland's and Europe’s most effective creative agencies. He has helped generate strategies and ideas that have changed the trajectory of businesses and brands in categories as diverse as luxury hospitality through to discount retailers through to whiskey. In 2022, James co-founded Hyphen - a hybrid agency-consultancy that fuses creative velocity with strategic vision.
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![Ciara Smith, Client Operations at MarkGo]()
Ciara Smith
CLIENT OPERATIONS & PROJECT MANAGER
Ciara is an experienced Marketing Manager with a proven track record of delivering successful multi-channel marketing campaigns that drive business growth. With a strategic background, she excels in brand stewardship, product launches, and market research to identify customer preferences and behaviours for different industry sectors.
Ready to transform your marketing strategy?
Join the many ambitious businesses like yours who have gained greater clarity around their marketing with MarkGo