MarkGo

Registered Office: 14 Leeson Park, Dublin, D06 N2N8, Ireland

MarkGo is the data controller for the personal data described in this policy.

Data protection contact: Peter McPartlin, info@markgo.co

We may collect the following types of personal data:

Contact Information: name, email address, phone number, company name, job title.

Account Information: login credentials, user preferences and order history

Payment Data: billing address, payment method (processed securely by third-party providers - we do not store full payment card details).

Service Data: information you provide when ordering services, including marketing briefs, business details, and any data uploaded to our platform.

Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages.

Business Contact Data: name, job title, company and business email address, obtained from publicly available sources and business data providers, used for business-to-business outreach.

AI Input Data: text and files submitted for analysis by our AI tools.

We do not seek to collect special-category data, such as health information. Please do not include unnecessary personal data about customers, staff or other people in your service inputs. If special-category data is shared with us unexpectedly, we will delete it.

Directly from you when you create an account, purchase a service, or contact us.

Automatically through cookies and similar technologies when you visit our website.

From third parties, including business data providers ([Apollo / Hunter - confirm]), public sources such as company websites and LinkedIn, referral partners such as accountants, Local Enterprise Offices and Chambers of Commerce, and analytics providers.

We process personal data under one or more lawful bases defined in Article 6 GDPR:

• Performance of a contract - to provide the services you have requested.

• Consent - for marketing communications and optional cookies.

• Legitimate interests - to improve our services, contact businesses that may benefit from MarkGo, use anonymised and aggregated insights to improve our recommendations, prevent fraud and protect our legal rights. We balance these interests against your rights, and you can object at any time.

• Legal obligations - to comply with tax, accounting, and other legal requirements.

Every MarkGo strategy is reviewed and signed off by an experienced senior marketer before it reaches you. AI helps us work faster; people make the calls.

What AI does: we use AI tools to analyse your market inputs and prepare draft diagnostics, channel recommendations, budget splits and action plans.

Human oversight: our reviewers check every AI-assisted draft for accuracy, relevance and practical sense. They correct, rewrite or reject output that does not stand up. Reviewers work under written confidentiality obligations and only access the information they need.

AI providers: our AI providers are listed under Sharing Your Data. We use them under business terms with data processing agreements, and they are not permitted to use your inputs or outputs to train their models [confirm against each provider’s terms].

Data minimisation: we do not enter payment details into AI tools, and we avoid putting in personal data that is not needed for your strategy.

No automated decisions: no fully automated decisions are made that produce legal or similarly significant effects, and we do not use AI to profile individuals. Our strategies are recommendations; you decide what to act on.

Accuracy: AI can produce errors. Human review is designed to catch them, but if anything in your strategy looks wrong, tell us and we will review it.

Anonymised insights: we may use anonymised, aggregated information, such as sector benchmarks and channel performance patterns, to improve future recommendations. This does not identify you, your business or any individual. You can object by emailing info@markgo.co.

Governance: we maintain an internal AI use policy and a list of approved tools, train our team and reviewers in responsible AI use, carry out impact assessments for new high-risk AI uses, are open about where AI is used in line with the EU AI Act, and review our approach at least once a year.

We retain personal data only as long as necessary for the purposes described in this policy:

Client project data: retained for 12 months after delivery unless otherwise agreed.

Account data: retained while your account is active and for up to 12 months after closure for legal or record-keeping purposes.

Marketing data: until you unsubscribe or withdraw consent.

Financial records: invoices and payment records are kept for 6 years to meet Irish tax requirements.

AI inputs held by providers: kept no longer than each provider’s contracted retention period.

We may share your data with: 

Service providers and sub-processors who assist in delivering our services (e.g. payment processors, hosting providers, AI tool vendors).

Legal and regulatory authorities where required by law.

Business transferees in the event of a merger, sale, or acquisition.

Current sub-processors include: Current sub-processors include: Stripe (payments), OpenAI and Anthropic (AI functionality), Google (analytics and productivity), Squarespace (website and forms), HubSpot (CRM and email), and [Apollo / Hunter] (business contact data).

Where data is transferred outside the EEA/UK, we rely on an adequacy decision (including the EU-US Data Privacy Framework where the provider is certified) or Standard Contractual Clauses, with additional safeguards where needed.

Our expert reviewer network, who access only the information needed to validate your strategy.

We do not sell personal data.

You have the following rights under GDPR and UK GDPR:

- Access your personal data

- Request correction of inaccurate data

- Request deletion of your data ("right to be forgotten")

- Restrict processing

- Data portability

- Object to processing, including marketing

- Not to be subject to automated decision-making without meaningful human involvement

To exercise these rights, contact info@markgo.co. We may require proof of identity before processing requests.

We will respond within one month.

We use cookies and similar technologies to:

- Enable essential website functionality

- Analyse traffic and usage patterns

- Personalise user experience

For full details, see our Cookie Policy.

We implement appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and regular security reviews.

Access to client information is limited to the people who need it, including our reviewers. If a personal data breach occurs that is likely to put you at risk, we will notify you and the Data Protection Commission as required by law.

With your consent, we may send you newsletters, offers and updates about our services.

We may also contact business representatives about MarkGo where we have a legitimate interest and the law allows it, using business contact details from the sources listed above. Every message includes a simple way to opt out, and we keep a suppression list so we do not contact you again.

You can unsubscribe at any time by clicking “unsubscribe” in any email or contacting info@markgo.co.

If you are unhappy with how we handle your data, please contact us first at info@markgo.co

You also have the right to lodge a complaint with the Irish Data Protection Commission (or your local supervisory authority in the EU/UK).

Irish DPC: www.dataprotection.ie

UK ICO: www.ico.org.uk

MarkGo is a business service and is not intended for anyone under 18. We do not knowingly collect personal data from children. If you believe a child has given us personal data, contact info@markgo.co and we will delete it.

We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated "Last Updated" date. 

Where changes are material, such as a new use of AI, we will give appropriate notice on our website or by email.

Contact Details:

MarkGo

Email: info@markgo.co