MarkGo on the Irish Marketing Podcast: Big Marketing for Small Businesses
Our co-founders joined Daryl Moorhouse on episode 38 of the Irish Marketing Podcast, recorded at Tinpot Productions in Dublin, to talk about why MarkGo exists.
After years working with SMEs, they kept seeing the same pattern. Businesses were busy on social media, hiring influencers and sponsoring events, but had no strategy or clear objective behind any of it, and little to show for the spend. They call it "random acts of marketing."
MarkGo was built to break that cycle. Every plan is reviewed by a sector specialist before it reaches the client, so SMEs get a clear strategy without agency fees. The conversation covers where small business marketing goes wrong and what changes when strategy comes first.