MarkGo in The Irish Times: Can AI give small businesses the marketing muscle of big companies?
Our co-founders Sharon Mooney and Peter McPartlin spoke to Olive Keogh for The Irish Times' Innovators to Watch series about why we built MarkGo.
Most SMEs can't justify agency fees for a marketing strategy, so marketing happens in bursts, whenever time and budget allow. Around 60% of SME marketing spend brings no measurable return. As Sharon puts it, "that's most of the budget doing nothing."
MarkGo was built to close that gap. Every plan is reviewed by a sector specialist before it reaches the client, with AI handling the speed and the cost. The piece covers how it works, from a 15-minute questionnaire to a validated strategy and 90-day action plan in 48 hours. It also explains why strategy has to come before tactics.