Why we built MarkGo: our story in The Irish Times
Last month, The Irish Times featured MarkGo in its Innovators to Watch series. Our co-founders Sharon Mooney and Peter McPartlin talked to Olive Keogh about the problem that led them to start it.
Over years in agencies and media, they kept meeting ambitious small businesses with no real access to marketing strategy. Those businesses ended up spending on tactics with nothing connecting them. Peter puts it plainly: using execution tools without a strategy leads to "more of the wrong activity, faster."
MarkGo works one step earlier, helping a business decide what marketing to do and why. A sector specialist reviews every plan before it's delivered, so owners get expert judgement at a price that makes sense for an SME. The article also covers Peter's simple test for whether a business has a strategy at all.